Thom Browne's Sneaker Collaboration with Asics Takes Over London's Selfridges Corner Shop
In a unique pop-up experience, Thom Browne has taken over The Corner Shop at Selfridges in London to unveil his debut sneaker collaboration with Asics. This exclusive launch marks a significant moment for the designer, as it's the first time he's released an athletic sneaker and a first-of-its-kind collaboration for the brand.
The collaboration, first unveiled in February during Super Bowl weekend, showcases Browne's unique take on the Asics Sportstyle Gel-Kayano 14 sneaker in three distinct colorways. Inspired by Browne's lifelong love of sports and his mastery of tailored sportswear, the shoe features a range of innovative design elements.
The Corner Shop has been transformed into an immersive 'office fantasia' for the launch. Along the Oxford Street windows, the Gel-Kayano 14 sneakers are displayed atop paper sculptures that mimic Browne's iconic four-bar motif. Inside, the space evokes a surreal midcentury American bank, with white blinds and steel office elements, paying homage to the brand's playful tribute to office life.
One of the standout features of the shoe is the lace catcher, which is colored with red, white, and blue grosgrain for the white and black versions, and tonal grosgrain on gray. This design nods to the medals Browne won as a varsity swimmer and long-distance runner. Additionally, the shoe offers two sets of laces, one metal-tipped with red, white, and blue finishing, and another two-toned, reflecting the sneaker's rich sports heritage.
The upper design of the sneaker showcases a sophisticated contrast to the Gel-Kayano 14 model's performance-driven origins. It features real suede on gray and black colorways and smooth leather on white. Selfridges will exclusively launch the white edition of this highly anticipated collaboration.
This immersive pop-up experience at Selfridges' Corner Shop in London is a must-visit for sneaker enthusiasts and fashion lovers alike, offering a unique glimpse into Thom Browne's creative vision and his collaboration with Asics.
